Things Your Listing Agent Should Never Do

by Porcupine Real Estate 02/16/2021

Now is a great time to list your home for sale. But beware: not all listing agents are created equally. We've created a list of the biggest mistakes agents make when listing homes:

1. Not pricing your home competitively - It may sound like a good idea to price your home low so you can get multiple offers, but if you price it too low, you'll have a flurry of listing activity, resulting in you leaving the house for hours at a time. Not only that, but you'll have too many offers, many from buyers who can't afford the market price of your home since it was priced too low. It can be overwhelming to sift through many offers just to find the one whose terms best fit your needs. Conversely, pricing it too high can result in the property sitting on the market too long. When this happens, you'll see fewer and fewer showings, even with price reductions, because you'll be chasing the market. 

2. Not working with your schedule - Showings should be scheduled around when you're able to leave the house. You might want to ask your agent if they use a technology (like Showingtime) that will automatically decline showings based on your availability. The same thing goes for open houses; the agent should make sure it fits with your schedule and goals. Not all listings need an open house, and if it doesn't work for you, your agent should respect that. This goes back to the house being priced appropriately, too; if it's too low, you will have too much activity that will disrupt your schedule and routine.

3. Leaving your home vulnerable - Many agents store the key to the house in a combination lockbox, which is vulnerable to breaches. It's a good idea to see if the listing agent has the technology to keep your home secure with a modern, high-tech lockbox that will change the access code automatically. And your agent should also have a discussion with you about items you should remove from your home, like prescription medications, firearms and ammo, and high-value possessions. 

4. Taking photos on their cell phone - In order to show your home to its maximum potential, your listing agent should consider using a professional photographer for pictures. In addition, using a virtual tour that shows the layout and room-by-room walk-through can be very helpful and minimize showing requests. 
 
5. Overselling your home - Your home should be accurately described, warts and all, so that potential buyers know exactly what they're walking into. No one has the perfect home, and it's perfectly fine to show that in the photos. It's a waste of everyone's time if the description of the house doesn't really represent the actual condition of the house.
 
6. Encouraging you to accept an offer fast - Just because you have multiple offers on the first day, doesn't mean you should accept one of them. An experienced agent will help you weigh the pros and cons of each offer, ensuring you get the best overall package for your needs, even if that means waiting a day or two. And a good agent will reach out to agents who submitted offers to ask for highest and best, to give all buyers the chance to increase their offers. 
 
Contact us today if you're thinking of listing your home and want free comparative market analysis.